👋 Hi, I’m Nick Lafferty.

I'm the Founding Marketing Engineer at Profound and an expert in marketing and AI search. Previously led growth at Loom ($1B exit) and Mailgun ($2B exit).

Experience

May 2025 - Present
First marketer at Profound. BrightonSEO and SXSW speaker. Joined at Series A and built the entire marketing function from scratch
Founding Marketing Engineer
Mar 2026 - Present
Growth Marketing
May 2025 - Mar 2026
Founder
May 2023 - May 2025
Built a 2,000+ subscriber newsletter talking about how I started and grew my $30k/month consulting business. I wanted to demystify what it's like to quit your job by sharing transparent updates, tips, and strategies.
Growth Marketing Consultant
Freelance
May 2023 - May 2025
I built a $30k/month solo growth marketing agency that drove tens of millions of dollars in pipeline for B2B SaaS companies via Google Ads and LinkedIn Ads.
Head of Growth Marketing
Jul 2021 - Jan 2023
I started and grew Loom's paid media, SEO, and affiliate programs from scratch to support self-serve sign-up and revenue goals. I also helped generate sales pipeline via 1:1 ABM campaigns.
$1B exit to Atlassian
Head of Growth Marketing
Mar 2020 - Jul 2021
I led Mailgun's growth marketing team as we grew from $30M to $70M in ARR and acquired two companies: Mailjet and Email on Acid
$2B exit to Sinch